Over the years, social media (especially Facebook) has become a pay-to-play situation for businesses. With Facebook’s many algorithm changes, business owners are finding their posts are being seen less and less.
Even though running ads is a surefire way to reach your intended audience, there is a way to amend your strategy to ensure your posts are being seen by the most people possible. Using your analytics can help you to determine what your followers love, and what they’d like to see more of.
If you;re interested in reaching your target audience even faster, consider running social media ads. Check out our mini-module on this, coming soon!