Like any marketing investment, whether it’s your time or your money, you want to be certain that what you’re doing is working.
With social media, measuring your Return on Investment, or ROI, is tricky. Contrary to popular belief, social media is not intended to be a lead generation tool! Social media is intended to be exactly what it says: SOCIAL. With the right expectations and strategy, you can maximize your ability to get in front of the customers you care about, while expressing your story and leading people to your storefront or website.
We’ll review what makes social media so hard to measure, but also how you CAN measure your success.