One of the concerns that I hear from business owners is that they don’t want to inundate their customers with post after post after post on Facebook in their social media marketing. They don’t want to harass them, and they definitely don’t want to lose their following. While I totally understand that concern, the fact is that there are hundreds and hundreds of posts waiting for your customers every single time they log onto Facebook. This means the likelihood that they will see every single post that you throw out there is quite low, so as long as you are posting gorgeous, engaging content, you can do so without a large risk of losing followers. Hooray!
While each social marketing channel has different post recommendations, I like to see people posting 3 to 5 times each week on Facebook at a minimum. If you have a lot of great content to share consistently, you can post up to three times each day, but most businesses simply don’t have the time to do that (you would have to live on Facebook like me)! Consistency is key, so posting a few times each and every week helps you connect with your clients and fans while showing that you are an active business owner.
Have you ever looked on a business Facebook page and noticed that their last post was two months ago? Or even a year ago? How likely are you to contact that business, or would you rather contact a business who is more invested in the social media community? It’s probably not something you would even think about consciously, but an active Facebook page legitimizes your business, and creates that H2H (Human 2 Human) interaction that customers crave.
Most days, we all have a million things on our plate between running the business and taking care of ourselves and our families. Even if you yourself are too busy to use Facebook often, your customers are checking their feeds multiple times every day. Social media is easy to drop down to the bottom of your priorities each day, and before you know it, you haven’t posted in months. Treat social media as an extra way to connect with your community and your clients, make it a priority to post (great) content regularly, and your ROI will be a fanbase of willing, loyal ambassadors for your brand!