Targeting LinkedIn Posts

Targeting LinkedIn posts can help you to reach a certain demographic for each update within your social media marketing campaigns. This is especially helpful if you have different target audiences, ow are focusing on a global audience.

Go to your LinkedIn profile and choose Manage Your Page.

Click the dropdown for All Followers to choose your target audience:

LinkedIn marketing

Choose Targeted Audience, which brings up a page to add many different sections, including language and geography:

LinkedIn marketing tips

After choosing your settings, LinkedIn will estimate your reach, which is the total number of people who may see the update on their LinkedIn page and your Company Page. If your audience is too narrow, LinkedIn will advise the minimum number of followers you must have in that area before targeting your post.
Follow Red Door Consulting for more tips on how to grow your social media brand presence!
Here’s some great information about customizing your page for a global audience.

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