In the age of digital connectivity, social media has become an indispensable tool for businesses of all sizes. Whether you’re a small business owner, social media manager, entrepreneur, or nonprofit organization, leveraging the right tools can make all the difference in your social media strategy. The good news? You don’t need a hefty budget to […]
Social Media Tools to Use in 2024 Read More »
You’ve probably seen the notification from Facebook that talks about how Apple’s newest update will negatively impact small business’s ads. Since many small businesses use Facebook to advertise, it is alarming to now have another wrench thrown into your plan. On top of algorithm changes and decreasing reach for businesses, this may feel like yet
How the Apple iOS Update is Going to Impact Your Facebook Ads Read More »
Whether you’re an employer or an employee, now is your time to show what you’re made of. The Coronavirus pandemic has been hard on all of us, to say the least. As a culture that relies heavily on social interaction, in-person meetings, and the freedom to be able to do what we want when we
Why You Should be Working Harder During COVID-19 Read More »
[mepr-show if=”rule: 8161″] It may seem like an unnecessary extra step, but creating a content calendar for your social media strategy is an absolute must. Creating a content calendar not only lets you map out and execute your strategy quickly, saving you time, it also helps ensure your social media presence is varied and not
How Do I Create A Content Calendar? Read More »
When people ask me what I do, and I tell them “social media marketing”, I often get looks of either excitement or confusion. Business owners have long known that social media is a necessity in this digital world, but have found it difficult (to say the least) to effectively use social media to their advantage.
3 Ways to Make Your Business POP on Social Media Read More »
Small Business Saturday is one of my most favorite days of the year. Small businesses are the backbone of our country, and being a small business owner is one of the hardest jobs one could choose. Today, we recognize small business owners’ sacrifices, and support small businesses in our very own communities. Being a small
Small Business Saturday Read More »
Social media marketing is a terrific marketing tool, but it should also be a social experience; a two-way street between client and company. Creating a consistent social media presence gives you as a business owner the opportunity to grow your brand, get your product noticed, connect with your loyal fan base, and show off your
Hashtag Strategies for Business Read More »
Targeting LinkedIn posts can help you to reach a certain demographic for each update within your social media marketing campaigns. This is especially helpful if you have different target audiences, ow are focusing on a global audience. Go to your LinkedIn profile and choose Manage Your Page. Click the dropdown for All Followers to choose
Targeting LinkedIn Posts Read More »
One of the concerns that I hear from business owners is that they don’t want to inundate their customers with post after post after post on Facebook in their social media marketing. They don’t want to harass them, and they definitely don’t want to lose their following. While I totally understand that concern, the fact
How Often Should You Post on Facebook? Read More »
Social media is everywhere, and it’s only growing. Did you know there are more mobile devices than there are people in the world? Most of us look at our pages multiple times throughout the day to check our newsfeed, see what our friends are doing, or post a quick status update. Social media is fast, it’s fun, and it gives
How Important is Social Media for Your Business? Read More »
