When people ask me what I do, and I tell them “social media marketing”, I often get looks of either excitement or confusion. Business owners have long known that social media is a necessity in this digital world, but have found it difficult (to say the least) to effectively use social media to their advantage. …
3 Ways to Make Your Business POP on Social Media Read More »
Small Business Saturday is one of my most favorite days of the year. Small businesses are the backbone of our country, and being a small business owner is one of the hardest jobs one could choose. Today, we recognize small business owners’ sacrifices, and support small businesses in our very own communities. Being a small …
Social media marketing is a terrific marketing tool, but it should also be a social experience; a two-way street between client and company. Creating a consistent social media presence gives you as a business owner the opportunity to grow your brand, get your product noticed, connect with your loyal fan base, and show off your …
Targeting LinkedIn posts can help you to reach a certain demographic for each update within your social media marketing campaigns. This is especially helpful if you have different target audiences, ow are focusing on a global audience. Go to your LinkedIn profile and choose Manage Your Page. Click the dropdown for All Followers to choose …
One of the concerns that I hear from business owners is that they don’t want to inundate their customers with post after post after post on Facebook in their social media marketing. They don’t want to harass them, and they definitely don’t want to lose their following. While I totally understand that concern, the fact …
Social media is everywhere, and it’s only growing. Did you know there are more mobile devices than there are people in the world? Most of us look at our pages multiple times throughout the day to check our newsfeed, see what our friends are doing, or post a quick status update. Social media is fast, it’s fun, and it gives …
How Important is Social Media for Your Business? Read More »
No matter which side of the fence you sit on, there’s no denying that the cannabis industry is a force to be reckoned with. Did you know that there are more dispensaries in Colorado than McDonald’s, 7-Elevens, and Starbucks COMBINED? Due to federal vs state legislation, there are different rules that can break down all …
Social media is changing every day, and with many different channels to post on, how do you know that your efforts are going to be fruitful? Think about who you would like to target, and who your current client base is. Where do they live? How old are they? What are their interests? What is …
My business centers around social media marketing. Since Facebook is the most-used app, with over 1.86 BILLION users worldwide, businesses are seeing the value in creating a Facebook page, but are often confused and frustrated by the algorithms that seem to change daily. Why aren’t my posts being seen? How do I get new followers? …
